Berger Blog

The new Sony Cyber-short® DSC-RX1 is the first of its kind to offer a full-frame 24.3 MP Exmore® CMOS sensor in addition to a fixed 35mm F2 Carl Zeiss Sonnar T* lens. With its sleek Leica-esque design it has a weight and feel that is comfortable and professional. Though full-frame sensor cameras are typically found on professional-use cameras, Sony managed to incorporate this feature into their consumer line.

But let’s not get ahead of ourselves. The RX1 isn’t for professionals only. Hobbyists, enthusiasts, and newbies can experience full-frame imaging in a way they never thought possible. To paint an even brighter picture (pun intended) we have provided you with seven features and specifications that will brighten your day.

Features:

-          The DSC-RX1 is smaller and lighter than any other full-frame DSLR and still provides gorgeous image quality, HD video quality, and manual control.

-          Sony held nothing back. The camera’s unique body and unified lens design provides performance that few interchangeable lens cameras can match.

-          Like all Sony digital cameras, the RX1 includes a near-silent in-lens shutter that is more compact than comparable lenses of interchangeable design.

-          The camera features an intuitive user interface and full manual control options making it easy for photographers to adjust its settings quickly.

-          Driven by Sony’s latest Bionz processor and astounding 24.3 megapixel effective resolution, the RX1 creates beautiful image details, broad dynamic range, and rich color reproduction.

-          The large full-frame sensor increases the sensitivity range to a considerable ISO 100 – 25600, with the advantage of shooting an ISO 50 in sensitivity mode.

-          Along with the effective resolution of 24.3 megapixels, the Bionz processor shoots full-resolution up to five frames per second.

To recap: the RX1 provides an elegant modern design packed with key features that professionals, hobbyists, and enthusiasts will enjoy. The compact body and impressive full-frame sensor gives you the ability to take high resolution photos and provides flexibility with respect to depth of field.

This October, Sony is releasing its long awaited Alpha a99 full frame camera. In 2008, Sony announced it was working on a new project camera to replace the Sony Alpha a900 model and it looks as though that new camera model is here. As photographers we are very excited to discuss what we’ve learned about the new technology and features on this camera and how it will best work for you.

The Features

This professional DSLR camera creates the perfect mixture between Translucent Mirror Technology (TMT) and full frame imaging with several features to be excited about. All of this camera’s innovative features work together to bring Sony once again to the forefront of camera technology.

This camera is able to produce roughly a 14-bit RAW output while working in conjunction with state of the art multi leveled low-pass filters, a BIONZ engine, implemented algorithms to deduce noise and full frame image sensors. The Bionz engine allows this camera to take photos at six frames per second and offers superior sensitivity ranges in photo imaging.

The video features of this camera are equally amazing as this is the first full frame DSLR model, as Sony themselves say, “offer Full HD 60p/24p progressive video recording to meet AVCHD™ Version 2.0 specifications and Full-time Continuous AF Movie mode, allowing smooth, non-stop tracking of moving subjects.”

The Lenses and Accessories

The one-of-a-kind a900 camera is the perfect companion to Sony’s new 300mm F2.8 G SSM II lens with its full frame photo potential.  The 300mm lens is ideal for outdoor shooting as it is moisture and dust resistant and produces perfect images without flare.

This camera also has accessories in a VG-C99AM vertical battery grip (a grip that can charge three batteries) and in the HVL-F60M led light flash kit.

For those wishing to take video with this seamless camera, one accessory must-have is the new XLR-K1M XLR adaptor kit. This kit works in conjunction with the camera to provide quality sound for all videographer’s needs.

Pricing for the Camera and Accessories

The a900 camera itself will be roughly $2,800 dollars and can be found across the United States in October of this year, 2012. The vertical grips and flash accessories will also be available this coming October for less that $600 dollars each (You’ll be looking to pay roughly $380 for the lens and $550 for the flash kit.) And the sound adapter kit for videographers will also be available this October with a price tag of $800.

The New Kid

For full details on the many features and accessories (those we discussed and the many we didn’t mention) on this camera, be sure to look to Sony’s video blog post on the a900. This impressive new camera is an exciting addition to our camera favorites and we can’t wait to hear your thoughts about Sony’s new kid on the block.

Check out all of Sony’s DSLR cameras.

This Canon EOS 6D camera has some great features that set it apart from the other canon slr digital cameras available.  Come into Berger Bros Camera today to speak with a trained professional to help you understand the difference between all the options

Learn the Basics of Photography.  In this micrographic you will learn some valuable tips about the proper ways to set up your camera.  Making sure that you should the proper media card before you start shooting.    It also covers some very important tips about white balance and how you can choose the best white balance based on daylight, shade, incandescent, or fluorescent.  The last tip covers photo composition and the importance of the rule of thirds.   We hope this micrographic will help you understand some important aspects of Photography 101 from the experts at Berger Bros Camera.

Nikon is heating up the summer with these great offers.  Highlighted by the Nikon camera lens 1 NikkorVR 10mm or 1 Nikkor VR 30mm-110mm lens for $149.95 when purchased with any Nikon 1 or J1 or V1 camera.  These saving are going quickly be sure to stop in any Berger Bros location soon.

Swarovski EL 8 x 20BP (Black)

The universal distance viewer: For both day light or at dusk � the state of the art, newly designed optical system gives intense sharpness of image and totally natural colour reproduction. Unique slender tubes allow a wrap-around grip and everything comes immediately into view, with one hand free!

Photoshop Lightroom 4 is now available!

Get yours today!

http://www.berger-bros.com/Adobe-Photoshop-Lightroom-4-Software--ADB65165063.htm